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YouTube Blog: latest insights

Updated 2026-10-19 11:43 UTC · RSS · Archive

Official YouTube Blog news for creators, advertisers and viewers: product updates, Shorts, ads and creator tools. Showing the 77 most recent of 77 articles.

Why Lilly Singh is returning to sketch comedy on YouTube

YouTube Blog ·

Years after launching her Superwoman channel, Lilly Singh returns to YouTube sketch comedy to tell stories freely and build directly for her original audience.

What 20,000 creators told us about unleashing Europe’s potential

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Europe’s creator economy contributes over €8.4 billion to the EU’s GDP – but creators often feel left out of decision making. In “Creative Capital,” our new report on Eu…

3 ways YouTube is helping news organizations build for the future

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How to watch, shop, & engage with the 2026 Victoria’s Secret Fashion Show

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Watch the 2026 Victoria's Secret Fashion Show live on YouTube October 18. Catch performances by Megan Thee Stallion and KATSEYE, stream Angels Among Us, and shop runway …

We go behind the scenes at Made On YouTube 2026

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YouTube employee Nina Fan takes us behind the scenes at Made On.

Mark Rober’s mission to support science classrooms

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Mark Rober shares how Class CrunchLabs brings free, hands-on STEM lessons to grades 6-8, combining YouTube engagement with classroom science.

Dive in and discover what’s next on YouTube with our latest viewer features

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Dive into YouTube’s latest viewer features. Curate Custom Feeds on your homepage and use Ask YouTube for an interactive product shopping experience.

Coachella will stream exclusively on YouTube through 2030

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Coachella will continue streaming exclusively on YouTube through 2030, marking 15 years of partnership in 2027.

Bringing brands and creators together to help you earn more

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At Made On YouTube 2026, we’re introducing new tools to help creators earn more, including streamlined brand partnerships in YouTube Studio and expanded global access to…

Innovation for the YouTube Era: What’s new for viewers and creators

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Discover everything announced at Made On YouTube 2026. Explore new conversational AI tools, Custom Feeds, Live Auto-Dubbing, and updates to the YouTube Era.

New tools to power your creation journey from start to finish

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Ease your creation journey with new YouTube Studio tools. Discover conversational editing with Gemini Omni, video A/B testing, and voice likeness protections.

Connect with creators on the biggest screen with YouTube’s latest features

YouTube Blog ·

Connect with creators on the biggest screen. Explore YouTube's TV updates, including episodic Shorts Series for microdramas and on-screen voice commenting.

New YouTube Live tools for fan funding, dubbing and more

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Today at Made on YouTube, we’re sharing a set of updates built to give you more freedom while live.

Press play on these new YouTube Music updates

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Discover your next favorite artist or show. Explore YouTube Music's newest features, including the conversational Ask Music tool and the AI Podcast Lineup.

UK Creator Voices launches to bridge digital talent and Britain’s creative industries

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Supported by YouTube, Creator Voices unites top UK creators to bridge the industry gap. See how the alliance aims to boost the creative industry's massive GDP contributi…

Creators on Capitol Hill: Launching the Senate Creators Caucus

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YouTube Creators join the launch of the bipartisan Senate Creators Caucus, co-chaired by Senators Cory Booker and John Kennedy.

Meet the 16 new artists joining YouTube Music’s Foundry Class of 2026

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Meet the 16 independent artists from eight countries joining the YouTube Music Foundry Class of 2026, and discover their new music and visual worlds.

YouTube debuts new Creator Shows at the Venice and Toronto International Film Festivals

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YouTube debuted five original creator shows and documentaries at the Venice and Toronto international film festivals, bringing independent digital projects to global scr…

Has mainstream culture disappeared?

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New research from YouTube and NRG explores how creators, memes, and digital lore break through to wider audiences.

YouTube Music launches Avenues 2.0 series

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YouTube Avenues 2.0 is a new video series hosted by Wallo267 that empowers emerging artists in underrepresented communities. Watch all four episodes now to learn how to …

You’re invited: Ina Garten launches official YouTube channel & video podcast series

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Ina Garten debuts her official YouTube channel and weekly video podcast, Happy Hour With Ina Garten, featuring candid conversations on food, culture, and life.

Super Simple Songs marks 20 years with new music and content

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Super Simple Songs marks 20 years of early learning through music, growing from a classroom project into a studio with 70 million YouTube subscribers.

'Ken Burns in the Classroom' arrives on YouTube

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As students head back to school, Ken Burns and PBS LearningMedia bring classroom content to YouTube, starting with The American Revolution.

How SubwayTakes turned vertical video into Emmy-nominated television

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Shot entirely inside moving subway cars, Kareem Rahma's “Subway Takes” just earned a Primetime Emmy nomination for Outstanding Short Form Series — a landmark recognition…

LeBron James launches Official YouTube Channel chronicling his love of golf

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LeBron James debuts his official YouTube channel with a Scotland golf trip alongside 2016 Cavaliers teammates, kicking off a monthly series exploring iconic courses worl…

5 design principles we use to put creators center stage

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See the five design principles behind YouTube's latest interface updates, built to reduce visual clutter and keep creator videos front and center.

New opportunities to earn and changes to the YouTube Partner Program

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We’re making important changes to help the YouTube Partner Program remain the leader in the creator economy.

Inside new football series ‘We Are Osos’ only on YouTube

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Introducing ‘We Are Osos’—a gripping, raw, eight-episode sports series premiering exclusively on YouTube, Wednesday, August 5 at 6:00 p.m. PT.

YouTube & Kids: Therapist Georgia Dow

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Learn how psychotherapist Georgia Dow uses YouTube parental controls and active co-watching to teach children crucial media literacy skills while maintaining healthy scr…

Hank Green has the freedom of old age (and he’s using it)

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At nearly 20 years old, Vlogbrothers has proven its longevity. Hank Green is using it to take risks and keep things weird.

Making thumbnails easier on YouTube

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New YouTube tools give creators control over Shorts thumbnails with custom uploads, desktop frame selection, and AI generation in Ask Studio.

How the world experienced the FIFA World Cup 2026™ on YouTube

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Explore how over 1.7 billion viewers tuned into YouTube for FIFA World Cup 2026 coverage, creator vlogs, and the first YouTube FIFA Creator Cup.

Dr. Becky and YouTube partner on digital parenting series

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The founder of Good Inside shares how parents can set tech boundaries, build connection and lead with authority.

One nation, infinite celebrations: How YouTube brought America’s 250th birthday to life

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Relive all the ways people used YouTube to engage with American history, stream the historic Artemis II lunar mission, and share backyard celebrations for the nation's 2…

Exploring YouTube's U.S. impact in 2025

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Read findings from the 2025 US YouTube Impact Report, produced with Oxford Economics, showcasing how creator businesses support over 540,000 jobs and contribute $60 bill…

The YouTube creators bringing the hype of FIFA World Cup 2026™ straight to your feed

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Stepping past the sidelines, these international YouTube creators offer an exclusive look at the tournament.

How to convert YouTube Shorts views into long-form channel growth

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Learn how to turn casual Shorts views into lasting channel growth. This step-by-step guide covers Related Videos links, dual streaming setup, and vertical live stream op…

YouTube & Kids: Dr. Ali Mattu's tips for parents

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Clinical psychologist Dr. Ali Mattu shares essential advice for parents on managing screen time, using YouTube health features, and talking to kids about digital interes…

How to watch YouTube FIFA Creator Cup

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Stream the historic YouTube FIFA Creator Cup live from Central Park this Sunday. Get the creator roster, kickoff times, and official streaming channels to watch the matc…

IShowSpeed to lead first-ever YouTube FIFA Creator Cup

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Live streaming globally on FIFA’s Official YouTube Channel and simulcast on IShowSpeed’s YouTube channel

Five ways to use YouTube Shorts to grow your channel

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Discover how to transform casual viewers into an active community. Learn how to use interactive stickers and video replies on YouTube Shorts to build meaningful audience…

Building for families in Türkiye and MENA with new kid accounts

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YouTube is launching supervised kid accounts in the Middle East, North Africa, and Türkiye, giving parents new tools like Shorts timers and content settings to manage ho…

Introducing the Brand Deal Desk to level up your brand partnerships

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Stop waiting and start pitching like a pro with our new series helping Creators get brand-deal ready. Covering everything from increasing visibility with brands to navig…

Ask Studio: Getting started guide for creators

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Learn how to use Ask Studio on YouTube to get tailored ideas and clear channel data. These practical prompting tips help creators brainstorm concepts and analyze viewer …

How to celebrate America’s 250th birthday on YouTube

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Celebrate America's 250th birthday with July 4th party inspiration, regional recipes, and local firework streams on YouTube.

They’re calling her Gen Z’s Jane Goodall

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Step inside Alveus, a private Texas animal refuge where Maya Higa and her global online community use interactive livestreams to fund rescues and connect viewers directl…

Five ways to find inspiration for your first YouTube Short

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Come up with ideas for your very first YouTube Short. Learn how to use built-in tools like Remix, trending audio, and templates to start making videos.

How we're updating the YouTube Shorts experience

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We're updating the YouTube Shorts player with a distraction-free clear screen mode, adjustable playback speeds, a new heart icon, and more precise feed customization opt…

These YouTube creators are capturing the energy of the FIFA World Cup 2026™

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Top YouTube creators offer an unfiltered look at the FIFA World Cup 2026 with unique match takes, behind-the-scenes access, and global soccer culture.

Where to Find YouTube This Event Season

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Discover where to find YouTube experts this season. Get details on panels, strategy sessions, and gatherings at major industry events including VidCon and DreamCon to he…

Go behind-the scenes of the premiere of ‘Outside Tonight’ with Julian Shapiro-Barnum

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Go behind the scenes of Julian Shapiro-Barnum’s new late-night YouTube show, Outside Tonight, at its historic NYC premiere.

500 million and counting! MrBeast makes history as the first individual creator to hit half a billion subscribers

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MrBeast makes YouTube history as the first creator to hit 500 million subscribers. Discover his journey from viral videos to global charity work like Team Water.

ICC and YouTube Expand Global Access to ICC Women’s T20 World Cup 2026

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YouTube partners with the International Cricket Council for the upcoming ICC Women’s T20 World Cup to bring the tournament to more viewers across the world.

Get closer to the stage with YouTube Music Nights

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YouTube Music Nights features exclusive concert performances and behind-the-scenes Shorts from Kacey Musgraves, Isaiah Rashad, and Bleachers. Watch full live sets from h…

YouTube FIFA Creator Cup announced alongside global creator roster for FIFA World Cup 2026™

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For the first time in the competition’s history, FIFA’s official media partners will have the option of live streaming the first 10 minutes of every match on their YouTu…

How to watch the 2026 FIFA World Cup™ on YouTube

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Stream live matches, catch quick highlights, and see behind-the-scenes creator coverage of the 2026 FIFA World Cup on YouTube.

Stressed about summer screen time? Here’s what I’ve learned

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With a thoughtful approach, you can help your family build healthy digital habits and have a more connected, lower-stress summer. Here’s what I recommend.

The ultimate YouTube watchlist for 'Backrooms,' 'Obsession,' and 'Iron Lung' fans

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Explore the early videos of Curry Barker, Markiplier, and Kane Parsons before seeing their horror hits Obsession, Iron Lung, and Backrooms.

Three ways creators use YouTube tools to build full-time careers

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Learn how independent creators use YouTube Shopping, Channel Memberships, and multi-format video strategies to fund their teams, launch product lines, and transition pas…

Meet the 24 artists in YouTube Music’s Foundry Class of 2026

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Meet the 24 independent artists from around the world joining the Foundry Class of 2026, YouTube Music's global artist development program.

YouTube launches landmark creator consultation across 27 EU countries

YouTube Blog ·

YouTube is launching a survey across all 27 EU member states to understand the barriers people face in the creative industries. The findings will provide European policy…

All your favorite channels, all in one place: FOX One and Peacock join Primetime Channels

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You can now watch live sports, news, and movies from FOX One and Peacock directly on YouTube Primetime Channels. Access all 104 World Cup matches and your favorite strea…

New YouTube Premium features podcast fans will love

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Podcasts on YouTube are a true global phenomenon. With more than 1 billion monthly active viewers, we know how important podcasts are to YouTube users everywhere. That's…

Improving AI labels for viewers and creators

YouTube Blog ·

We've heard consistently from our community that they value transparency when it comes to generative AI content. Today we're making two updates that will make this proce…

Meet the YouTube creators bidding for Primetime Emmys

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Get to know the YouTube creators like Sean Evans and Cleo Abram who are redefining television and making bids for Primetime Emmys.

All the YouTube news from today’s Google I/O

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YouTube introduces conversational search and Gemini Omni AI tools to help people find videos and remix Shorts with text prompts.

How a 30-day NBA arena tour set a world record and met a major charity goal

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Read how a 23-year-old content creator traveled to every NBA arena in one month. Learn about the challenges, the fan encounters, and the final donation that helped raise…

YouTube auto dubbing, explained

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Auto dubbing brings YouTube content to entirely new audiences, seamlessly translating videos into dozens of languages so people around the world can experience it. In a …

Coming together to unlock creative potential for the UK

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A new partnership between YouTube, the BBC, and the NFTS provides professional training and skills development for digital creators and TV producers across the UK. This …

Behind the scenes: Alex Cooper's next era

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Discover how the Call Her Daddy creator is expanding her Unwell Network with four upcoming shows on YouTube.

Behind the scenes: Jesser’s sports media empire

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From 2K skits to global series, how Jesse Riedel built a modern sports entertainment empire.

Everything we announced at YouTube Brandcast 2026

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New Creator Shows, frictionless checkout on connected TVs, affiliate partnership ads, and more are here to help brands connect with viewers.

New creator shows coming exclusively to YouTube from Dude Perfect, Trevor Noah, Quen Blackwell and more

YouTube Blog ·

Discover the highly anticipated new YouTube series coming in 2026 and 2027, from creators Dude Perfect, Alex Cooper, Trevor Noah, Johnny Harris, Erling Haaland & more.

A double milestone: 70 years of Eurovision and 20 years of the Eurovision YouTube channel!

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Watch the Eurovision Song Contest 2026 live on YouTube as the competition celebrates 70 years of music. Follow the journey of artists like Look Mum No Computer and enjoy…

How Tabitha Brown created a safe space for children with Tab Time

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Learn how Tabitha Brown transitioned from traditional acting to becoming a three-time Emmy winner. She shares the story of her career pivot, the inspiration behind her h…

Creators take the spotlight at White House Correspondents' Weekend

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Independent news creators joined events in Washington D.C. to discuss the evolution of the free press. From advocating for artist rights on Capitol Hill to attending the…

How to watch the 2026 Met Gala red carpet live stream

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Watch the 2026 Met Gala red carpet live on Monday, May 4, starting at 6 p.m. ET. Follow the Vogue YouTube channel to see hosts Ashley Graham, Cara Delevingne, and La La …