How to do an SEO audit with Claude & the Semrush MCP
Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.
Latest Semrush blog posts on SEO, Google updates, AI search visibility and digital marketing, collected hourly. Showing the 162 most recent of 162 articles.
Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.
Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.
Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.
Find the sources that are cited when your brand is missing from AI answers and take action with content or outreach to get more mentions.
Multi-location SEO starts with one approved record per branch that feeds its page, Google Business Profile, schema, and listings.
Google AI Overviews now appear for more than 80% of the branded queries DemandSphere tracks, up from 26% on Sept. 1. Google hasn‘t explained why.
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Use this SEO checklist to optimize your site for both Google and AI-driven search results.
Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.
See why LLMs get your brand positioning wrong and how to fix it.
Google’s September 2026 spam update may take up to two weeks to roll out, making ranking drops harder to diagnose.
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
SEO best practices that hold up in AI search, where Semrush found the average visitor is worth 4.4x an organic one.
Here are 6 ways to use Semrush during your free trial to improve your search + AI visibility.
B2B answer engine optimization improves your odds of appearing in the AI answers buying committees see.
6 steps to perform an AI visibility audit for your brand, including how to deliver the report.
Google‘s AI contribution pilot pays invited publishers through Search Console. Citations and links in AI answers don‘t qualify for payment.
AI answers pull brand facts from the pages they cite. Use Semrush data and Claude Code to get on those pages.
Agentic SEO hands defined workflows to an AI that pulls its own data. See the free Claude setup we used.
Copy-paste Semrush MCP prompts for keyword, competitor, content, and reporting work, tested on a live site.
Cloudflare‘s Disallow AI Training setting blocks AI training crawlers but not Googlebot. Bing won‘t honor it until early 2027.
I use 5 editing approaches for content reviews. Find out what they are and how I choose the right one.
Zero-click marketing is a content strategy for delivering value without requiring clicks to other pages.
Learn how to use Claude and the Semrush MCP to find keyword ideas based on what your audience is saying.
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.
Semrush released a rebuilt version of SEOquake, the free Chrome extension for running quick page-level SEO checks without leaving your browser.
Learn how to build an AI SEO agent from scratch to automate important tasks like keyword research and topic clustering.
We reviewed the best AI search engines so you can choose the right one for your needs.
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
Topic clusters help you earn visibility in search engines and on AI search platforms. Follow these 5 steps to create them.
We surveyed 2,338 US consumers: 65% of AI users have replaced some product-related Google searches with chatbots, and 4 in 10 dislike chatbot ads.
Use long-tail keywords to drive quality traffic to your site from search and AI. Here’s how.
Pair AI share of voice, citations, and sentiment with GA4 conversions in one report leadership can act on. Free template and Semrush steps included.
AI agents browse, compare, and recommend on behalf of users. Learn how to make your site crawlable, readable, trustworthy, and easy to cite in AI-driven decision workflows.
AI gets information from channels like training data, live online information, and licensing partnerships.
ChatGPT alone won‘t cut it. See how to use AI tools for competitor analysis the right way, with Semrush MCP and a step-by-step workflow.
Relevant SEO KPIs to track include AI visibility, keyword rankings, organic traffic, and brand mentions.
Enterprise SEO involves optimizing a website’s visibility at scale, using templated and automated approaches.
Rank in ChatGPT search by making your content easy for AI systems to extract and by building off-site consensus.
SEO improves your online visibility + complements answer engine optimization. Here’s why it matters in 2026.
The best AI content marketing tools include Semrush‘s AI Visibility Toolkit and ChatGPT.
AI Overviews are growing and impacting SEO campaigns. Learn how to track AI Overviews with Semrush.
Google‘s August 2026 spam update finished rolling out on August 21. Learn what changed, what didn‘t, and how to read your data.
Promptwatch says Reddit‘s share of ChatGPT citations fell 86% in four days. OpenAI says it hasn‘t changed how it picks sources.
Learn how to properly set up GSC + use it to spot site issues and areas for improvement.
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
Microsoft Clarity‘s AI Scrape-to-Referral Ratio compares what AI crawlers take from your site with what they send back.
SEO content now has three audiences: users, search engines, and AI. Follow this five-step workflow to create pages that rank and get cited.
Create a modern SEO strategy that earns qualified leads across search and AI answers. Get a free workbook to make the six decisions that matter.
SEO for a new website is all about sequencing. This guide covers what to do before and after launch, plus how to show up in AI answers like ChatGPT.
Query fan-out splits one AI prompt into a dozen or more subqueries. Learn how to find the ones that matter for your brand, and how to cover them.
Learn a repeatable process for prompt research that shows where your brand competes and where it doesn‘t.
Anthropic now marks content that Claude generates or edits. Here’s how the watermarks work, what they can‘t prove, and what content teams should do.
We tested 5 free chatbots for AI keyword research. See how they performed and how to validate their suggestions with real search data.
Copy-ready 234 ChatGPT prompts for marketing, SEO, sales, and 10+ use cases, plus the PROMPT framework for writing your own.
Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
Organic traffic is the visitors who land on your site through unpaid search results. Increase yours in 5 steps.
Local SEO keyword research in six steps: find the terms customers use, validate intent, and improve visibility on Google Search, Maps, and AI answers.
Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.
The best AI visibility tracking tools for agencies include Semrush, OtterlyAI, and Peec AI. Here’s why.
Having a site isn‘t enough to get AI to talk about you. Use these 5 digital PR tactics to grow AI visibility.
Schema markup is code you add to your site to give search engines and AI systems explicit data about your pages.
Content optimization makes your pages work for readers, search, and AI at once. Get 20 tactics to boost visibility and conversions.
Keyword mapping is an SEO technique for assigning target terms to the corresponding pages on your site.
Determine AI visibility ROI by linking mentions, citations, and AI referrals directly to leads and revenue.
Find AI visibility gaps with Semrush. Spot prompts and sources where competitors get cited but you don‘t.
Advanced SEO techniques include optimizing content for AI extraction and improving crawl depth.
Semrush has over 6,300 online reviews across G2 and Capterra. Read a summary of the top themes seen across them.
We analyzed 1,000+ Content SEO Manager job listings to reveal the skills, AI expertise, and SEO trends shaping this emerging role.
A landing page is designed to drive one action. Here are 7 best practices to improve your landing pages.
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
Website marketing strategies that build the credibility AI systems use to decide which brands to recommend.
Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.
Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.
Learn how to measure your AI share of voice in AI search with Semrush, so you can start improving it.
Learn what link building involves and how it improves your visibility in search engines and AI systems.
AI doesn‘t just rank pages. It forms an understanding of your brand. Here‘s why brand positioning has become a critical factor in AI visibility.
See how AI search decides which local business to recommend, and how to become the one it names.
Audience research helps you understand your ideal customers. Here’s a breakdown and how to do it.
Keyword cannibalization occurs when pages on a site target the same keyword. They can affect your rankings and AI citations. Here’s how to fix them.
Google Search Console now shows how your Instagram, TikTok, X, and YouTube content performs in Google Search.
Explore these tried and tested AI visibility tools that help you monitor, analyze, and improve your brand presence across AI search engines.
New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions.
How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.
New Google research catches AI video spam by clustering accounts, not single videos. See what it signals.
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
Learn how to create a marketing strategy that can boost brand visibility and attract customers.
See how much competitors spend on ads and use the data to inform your own strategy.
A strong PPC strategy comes down to 8 decisions you make before launch. Learn how to get each one right.
Google‘s June 2026 spam update is done rolling out. See what it doesn‘t target and how to check your site.
Learn to optimize your ecommerce store for AI search & agentic commerce to drive visibility and sales.
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
Video SEO is a strategy to help videos earn YouTube engagement, visibility on Google, and AI citations.
URL parameters are extra pieces of information added to the end of a URL. Here’s how to use them.
I moved our content update pipeline from n8n to Claude Code. Here‘s what broke, what worked, and what changed for our team.
Digital marketing strategies grow your visibility across social, AI, and the web. Learn how to build one.
E-E-A-T is the framework Google‘s Quality Raters use to assess content that appears in search results.
A content gap analysis is the practice of finding relevant topics you haven‘t covered or could cover better to improve your online visibility.
A complete technical SEO checklist covering website health fundamentals, plus what‘s changed now that AI systems use the same index to ground their answers.
Google‘s Open Knowledge Format standardizes knowledge for AI agents. Here‘s what that means for marketers.
Compare Semrush and Semrush for Enterprise. Learn which platform fits your team, visibility goals, reporting needs, and scale.
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
Find competitor keywords in traditional search, AI search, and web conversations to improve visibility.
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
For the first time, bots generate more web traffic than human users, and AI agents are driving the surge.
SEO writing helps content earn visibility in Google and AI tools. Learn 12 tips to do it well in 2026.
Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to i
Use this framework to build a focused, high-signal prompt set that shows you where your brand stands in AI search results.
Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.
Learn how to analyze competitors‘ Google Ads campaigns with top industry tools and a step-by-step process.
Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.
Rank in organic search and AI Overviews by improving E-E-A-T and finding low-competition keywords. Here’s how + more strategies.
A keyword strategy defines the user queries you want to appear for and how you‘ll target them.
Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.
Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.
Social media SEO involves improving your social presence to appear across multiple search surfaces.
AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.
Learn to check if Google has indexed your site and what to do if not, so you can show in search results.
A new AI performance insights report will give ecommerce brands a look at how they appear across AI-powered shopping experiences.
Google is bringing Preferred Sources to AI Overviews and AI Mode. Here‘s what it means for your visibility.
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI Visibility Toolkit. A systematic approach with real data.
Learn how to do an SEO competitor analysis. Get insights to outrank your competitors in Google and AI platforms.
10 ecommerce marketing strategies for 2026, from SEO and email to AI search and shopping assistants.
See our comparison of SEO audit tools including Site Audit, Google Search Console, Screaming Frog, and more.
Learn what PPC marketing is, how it works, and how to set up your first pay-per-click campaign.
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
Google‘s information agents and Universal Cart stand to change how users discover and buy products online.
Learn the basics of SEO — keyword research, technical SEO, etc. — to show prominently in search results.
Google‘s Gemini 3.5 Flash and intelligent Search box are live. Here‘s what it means for search visibility.
Google Analytics 4 now classifies traffic from ChatGPT, Gemini, and Claude under a new AI Assistant channel.
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
Google‘s first consolidated AI optimization guide gives guidance on ways to optimize for Google’s generative AI features.
Learn what a lead generation funnel is and how to build one that drives qualified leads.
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
Learn how to find and track buyer intent keywords people are using in Google and LLMs like ChatGPT.
Learn how to use YouTube keyword research to validate topics for both YouTube and Google‘s video features.
Learn how consistency in social media management compounds into brand equity and how to build a presence that stacks over time.
Learn what zero‑click search means, why clicks are down, and what to focus on instead.
A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.
11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
Learn how to identify, trace, and fix incorrect information about your brand in AI answers.
Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.
Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
AI search optimization gets your content cited by ChatGPT, AI Overviews, and Perplexity. Here‘s how to do it.
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Protect your rankings, prevent traffic loss, and avoid common SEO mistakes before, during, and after migration.
Your analytics can‘t see the AI tools shaping buying decisions. Here‘s how to close the attribution gap.
The word “youtube” is the most searched thing on Google. It gets 1.38 billion global searches per month.
Learn how to perform a thorough content audit with step-by-step instructions. Improve SEO and AI visibility.
Use our 6-month playbook with a free template to rank in AI search across ChatGPT, Google AI Overviews, Perplexity, and Gemini.
Wise is a market leader when it comes to AI visibility. Here are four factors driving their success.
Clustering keywords lets you target more than one keyword, which can lead to more traffic. To help you get there faster, use the Keyword Strategy Builder.
Learn how to use Semrush tools to prepare your site for agentic search.
Review the Semrush tools that help you monitor AI Overviews and track your brand visibility in Google‘s AI answers.
Learn how to use Claude Code with Google Search Console, Analytics, and the Semrush MCP for data analysis, dashboards, and reports.