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Nielsen: latest insights

Updated 2026-10-19 11:43 UTC · RSS · Archive

Nielsen news and insights on audience measurement, streaming, media and advertising, collected hourly in one feed. Showing the 101 most recent of 101 articles.

The Gauge™: Poland | September 2026

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The Gauge™: Poland | September 2026  Nielsen

Everyone. Everywhere.

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Everyone. Everywhere.  Nielsen

Broadcasters and Pay Channels show dominance in South Korea’s TV viewing while Streaming continues to grow, Nielsen’s The Gauge™ shows

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Broadcasters and Pay Channels show dominance in South Korea’s TV viewing while Streaming continues to grow, Nielsen’s The Gauge™ shows  Nielsen

Top 10 reality TV trendsshaping fan behavior

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Top 10 reality TV trendsshaping fan behavior  Nielsen

Nielsen to Introduce New Content Measurement Solutions in Early 2027

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Nielsen to Introduce New Content Measurement Solutions in Early 2027  Nielsen

San Diego, St. Louis, and Milwaukee Top Markets For The Debut Of The “Nielsen Scarborough MLB Fandom Index”

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San Diego, St. Louis, and Milwaukee Top Markets For The Debut Of The “Nielsen Scarborough MLB Fandom Index”  nielsen.com

America spent the equivalent of 13,000 years watching American Horror Story while waiting for the 13th installment

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America spent the equivalent of 13,000 years watching American Horror Story while waiting for the 13th installment  Nielsen

McDonald’s takes top spot as New Zealand’s fast-food tastes evolve, according to Nielsen

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McDonald’s takes top spot as New Zealand’s fast-food tastes evolve, according to Nielsen  Nielsen

Warner Bros. Discovery reclaims top spot in Nielsen’s August All Screens Video Landscape Report

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Warner Bros. Discovery reclaims top spot in Nielsen’s August All Screens Video Landscape Report  Nielsen

Digital Audio + CTV: A Winning Combination for Issue Advertising

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Digital Audio + CTV: A Winning Combination for Issue Advertising  Nielsen

The Gauge™: Poland | August 2026

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The Gauge™: Poland | August 2026  Nielsen

Nielsen Accelerates Streaming Data Delivery with Enhancements to Streaming Content Ratings

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Nielsen Accelerates Streaming Data Delivery with Enhancements to Streaming Content Ratings  Nielsen

Hispanic DIS Report

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Hispanic DIS Report  Nielsen

78th Primetime Emmy Awards: Most-Watched Nominated Titles

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78th Primetime Emmy Awards: Most-Watched Nominated Titles  nielsen.com

TV Usage Kicks Usual Summer Slowdown, Fueled by World Cup and Streaming in Nielsen’s July Gauge Reports

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TV Usage Kicks Usual Summer Slowdown, Fueled by World Cup and Streaming in Nielsen’s July Gauge Reports  Nielsen

Nielsen launches CTV ad spend data into its French Ad Intel product

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Nielsen launches CTV ad spend data into its French Ad Intel product  Nielsen

Gracenote Expands AI Product Roadmap with Sports MCP Server, Entertainment SLM and Agents

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Gracenote Expands AI Product Roadmap with Sports MCP Server, Entertainment SLM and Agents  Nielsen

Nielsen launches CTV Ad spend data into its Italian Ad Intel product

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Nielsen launches CTV Ad spend data into its Italian Ad Intel product  Nielsen

COMPUTER & MOBILE PANEL

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COMPUTER & MOBILE PANEL  Nielsen

Why the U.S. Open Plays in the Best Tennis Fandom Market in America

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Why the U.S. Open Plays in the Best Tennis Fandom Market in America  Nielsen

Gracenote study: 85% of sports fans want TV home screens to show when and where to watch favorite teams

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Gracenote study: 85% of sports fans want TV home screens to show when and where to watch favorite teams  Nielsen

Nielsen Announces New Local Methodology Enhancements

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Nielsen Announces New Local Methodology Enhancements  Nielsen

College Towns and Powerhouse Programs: Launching the Nielsen Scarborough College Football Fandom Index

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College Towns and Powerhouse Programs: Launching the Nielsen Scarborough College Football Fandom Index  Nielsen

Gracenote’s first DSP integration brings show-level content intelligence to The Trade Desk

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Gracenote’s first DSP integration brings show-level content intelligence to The Trade Desk  Nielsen

Latest Nielsen data shows Australian charity advertising jumped 12% YoY as giving and social responsibility remain firmly on the national agenda

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Latest Nielsen data shows Australian charity advertising jumped 12% YoY as giving and social responsibility remain firmly on the national agenda  Nielsen

Major Live Sports Events Bolster Broadcast in Nielsen’s Q2 2026 Ad Supported Gauge

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Major Live Sports Events Bolster Broadcast in Nielsen’s Q2 2026 Ad Supported Gauge  Nielsen

Streaming Landscape 2026: Trends from the First Half of the Year

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Streaming Landscape 2026: Trends from the First Half of the Year  Nielsen

FAST Sports Programming Surges at More Than Twice the Rate of Sports Channel Growth

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FAST Sports Programming Surges at More Than Twice the Rate of Sports Channel Growth  Nielsen

Nielsen FIFA World Cup 2026™ Local Fandom Insights Report.

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Nielsen FIFA World Cup 2026™ Local Fandom Insights Report.  Nielsen

World Cup Drives TVP to Retain Top Spot in July as Live Sport Buoys Polish Viewership

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World Cup Drives TVP to Retain Top Spot in July as Live Sport Buoys Polish Viewership  Nielsen

Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season

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Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season  Nielsen

The Gauge™: Poland | July 2026

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The Gauge™: Poland | July 2026  Nielsen

FOX and NBCUniversal Score with FIFA World Cup 2026™ Success in Nielsen’s June Gauge Reports

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FOX and NBCUniversal Score with FIFA World Cup 2026™ Success in Nielsen’s June Gauge Reports  Nielsen

Local Roots, National Passion: Unveiling the Nielsen Scarborough NFL Fandom Index

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Local Roots, National Passion: Unveiling the Nielsen Scarborough NFL Fandom Index  Nielsen

Women & Sports

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Women & Sports  Nielsen

Tubi Media Group Partners with Gracenote to Unlock Additional Value in Content Discovery and Programmatic CTV Advertising

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Tubi Media Group Partners with Gracenote to Unlock Additional Value in Content Discovery and Programmatic CTV Advertising  Nielsen

Nielsen Introduces Groundbreaking Streaming Ad Measurement in Brazil

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Nielsen Introduces Groundbreaking Streaming Ad Measurement in Brazil  Nielsen

Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform

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Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform  Nielsen

Marvel’s Spider-Man: A franchise that reaches every generation

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Marvel’s Spider-Man: A franchise that reaches every generation  Nielsen

DAZN and Samsung have reached an impressive conclusion thanks to Nielsen measurement

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DAZN and Samsung have reached an impressive conclusion thanks to Nielsen measurement  Nielsen

‘Stranger Things,’ ‘Bluey,’ ‘The Pitt’ Top Nielsen’s Streaming Charts Through First Half of 2026

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‘Stranger Things,’ ‘Bluey,’ ‘The Pitt’ Top Nielsen’s Streaming Charts Through First Half of 2026  Nielsen

New Nielsen data shows IKEA’s New Zealand launch attracted more than 243,000 shoppers in the last month

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New Nielsen data shows IKEA’s New Zealand launch attracted more than 243,000 shoppers in the last month  Nielsen

Australia’s retirement sector advertising rises more than 10% as millions plan for life after work according to Nielsen

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Australia’s retirement sector advertising rises more than 10% as millions plan for life after work according to Nielsen  Nielsen

FIFA World Cup 2026™ Watch Party: Argentina vs Austria

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FIFA World Cup 2026™ Watch Party: Argentina vs Austria  events.nielsen.com

Nielsen expands Four-Screen Ad Deduplication across CTV in Japan

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Nielsen expands Four-Screen Ad Deduplication across CTV in Japan  Nielsen

Streaming Embarks on Annual Summer Ascent in Nielsen’s May 2026 Gauge Reports

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Streaming Embarks on Annual Summer Ascent in Nielsen’s May 2026 Gauge Reports  Nielsen

Nielsen Launches Ad Intel AI: the Only Product of its Kind that Transforms Fragmented Ad Data into Actionable Intelligence

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Nielsen Launches Ad Intel AI: the Only Product of its Kind that Transforms Fragmented Ad Data into Actionable Intelligence  Nielsen

America 250: 5 Nights America watched together

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America 250: 5 Nights America watched together  Nielsen

NLTV: Demographic Options - Step-by-Step Guide

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NLTV: Demographic Options - Step-by-Step Guide  Nielsen U

The Round Out

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The Round Out  Nielsen

Nielsen Portal

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Nielsen Portal  Nielsen

TVP Claims Top Spot as the World Cup and the Opole Music Festival Drive June Viewership in Poland

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TVP Claims Top Spot as the World Cup and the Opole Music Festival Drive June Viewership in Poland  Nielsen

Nielsen’s Podcast Listen & Watch Report

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Nielsen’s Podcast Listen & Watch Report  Nielsen

Tuned In: Why Removing AM/FM Radio Is a Multi-Billion Dollar Gamble for Automakers

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Tuned In: Why Removing AM/FM Radio Is a Multi-Billion Dollar Gamble for Automakers  Nielsen

Vitamin brands boost ad spend by 27% as 11.8 million Australians turn to supplements

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Vitamin brands boost ad spend by 27% as 11.8 million Australians turn to supplements  Nielsen

New Nielsen data shows Kiwis’ wellbeing is shaped by fitness, finance and mental health

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New Nielsen data shows Kiwis’ wellbeing is shaped by fitness, finance and mental health  Nielsen

The Serena Williams effect: Quantifying the television phenomenon

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The Serena Williams effect: Quantifying the television phenomenon  Nielsen

Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands

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Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands  Nielsen

Sports and Dramas Drive April Viewing Patterns in Nielsen’s Latest Gauge Reports

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Sports and Dramas Drive April Viewing Patterns in Nielsen’s Latest Gauge Reports  Nielsen

Women's Sports Top 10

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Women's Sports Top 10  Nielsen

Nielsen’s Q1 2026 Ad Supported Gauge

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Nielsen’s Q1 2026 Ad Supported Gauge  Nielsen

Xumo Expands Contextual Targeting Capabilities Through Gracenote and IRIS.TV Integrations

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Xumo Expands Contextual Targeting Capabilities Through Gracenote and IRIS.TV Integrations  Nielsen

Eurovision secures top four position as content distributor rankings hold steady in Poland

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Eurovision secures top four position as content distributor rankings hold steady in Poland  Nielsen

Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV

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Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV  Nielsen

The Gauge™: Poland | May 2026

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The Gauge™: Poland | May 2026  Nielsen

Nielsen at Cannes Lions 2026

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Nielsen at Cannes Lions 2026  events.nielsen.com

Allgemeine Geschäftsbedingungen

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Allgemeine Geschäftsbedingungen  Nielsen

Ungrounded LLM Fabricates Every Detail for Nearly 1 in 5 Movie and TV Titles Tested, New Gracenote Report Finds

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Ungrounded LLM Fabricates Every Detail for Nearly 1 in 5 Movie and TV Titles Tested, New Gracenote Report Finds  Nielsen

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Japan

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Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Japan  Nielsen

The Fan Portrait of Every U.S. Host City

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The Fan Portrait of Every U.S. Host City  Nielsen

The Faces of the Fans

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The Faces of the Fans  Nielsen

Top 10 Trends to watch in today's sports landscape

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Top 10 Trends to watch in today's sports landscape  Nielsen

Nielsen x IAB Europe: CTV Leaders Roundtable

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Nielsen x IAB Europe: CTV Leaders Roundtable  events.nielsen.com

Latest Nielsen data reveals insurance advertising climbs as Australians weigh cost, cover and loyalty

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Latest Nielsen data reveals insurance advertising climbs as Australians weigh cost, cover and loyalty  Nielsen

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy

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Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy  Nielsen

Nielsen, Mediaocean Announce New Integration to Power The Next Phase of Data-Driven Linear, Advanced Audience Measurement

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Nielsen, Mediaocean Announce New Integration to Power The Next Phase of Data-Driven Linear, Advanced Audience Measurement  Nielsen

Inside the multibillion-dollar U.S. soccer ad market

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Inside the multibillion-dollar U.S. soccer ad market  Nielsen

Your 2026 FIFA World Cup™ Strategy Starts Here

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Your 2026 FIFA World Cup™ Strategy Starts Here  Nielsen

Tops of Sports

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Tops of Sports  Nielsen

Marketing Architects Expands Relationship With Nielsen To Include Integration of Media Data Engine on a National Level

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Marketing Architects Expands Relationship With Nielsen To Include Integration of Media Data Engine on a National Level  Nielsen

The Record: Q1 U.S. audio listening trends

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The Record: Q1 U.S. audio listening trends  Nielsen

Connecting with AANHPI sports fans for FIFA World Cup™ and beyond

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Connecting with AANHPI sports fans for FIFA World Cup™ and beyond  Nielsen

IsiNgisi | IsiSpanishi - Amaphaneli kanye Nezinhlolovo zeNielsen

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IsiNgisi | IsiSpanishi - Amaphaneli kanye Nezinhlolovo zeNielsen  Nielsen

English | Español

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English | Español  Nielsen

Digital Recruitment Landing Page- Version 1: Basics

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Digital Recruitment Landing Page- Version 1: Basics  Nielsen

Building a better future: Nielsen celebrates Global Volunteer Month and Earth Day 2026 with record participation

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Building a better future: Nielsen celebrates Global Volunteer Month and Earth Day 2026 with record participation  Nielsen

Polsat Reclaims Second Place and ByteDance Enters Top 10 as Polish Viewing Moves Beyond the Living Room in April

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Polsat Reclaims Second Place and ByteDance Enters Top 10 as Polish Viewing Moves Beyond the Living Room in April  Nielsen

Sports content accounts for fastest-growing portion of top global SVOD catalogs

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Sports content accounts for fastest-growing portion of top global SVOD catalogs  Nielsen

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NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen’s The Gauge

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NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen’s The Gauge  Nielsen

767-roi-report-2025-english.pdf

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767-roi-report-2025-english.pdf  Nielsen

Nielsen Audio Today

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Nielsen Audio Today  Nielsen

CTV’s Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

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CTV’s Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds  Nielsen

Nielsen data shows NZ vehicle advertisers are shifting gears as fuel pressures make EVs and hybrids an increasingly attractive option

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Nielsen data shows NZ vehicle advertisers are shifting gears as fuel pressures make EVs and hybrids an increasingly attractive option  Nielsen

ninja contact us consolidated

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ninja contact us consolidated  Nielsen

The AANHPI effect: engagement, fandom and ad spend

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The AANHPI effect: engagement, fandom and ad spend  Nielsen

10 things to know about AANHPI audiences in 2026

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10 things to know about AANHPI audiences in 2026  Nielsen

New Nielsen Report Shows The Profound Impact of Asian Influence on Sports and Pop Culture

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New Nielsen Report Shows The Profound Impact of Asian Influence on Sports and Pop Culture  Nielsen

Embracing upfront opportunities in the modern media environment

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Embracing upfront opportunities in the modern media environment  Nielsen

Nielsen: Co-Viewing Pilot Delivers a +4% Average Increase In Total Viewers For February’s Live Televised Events

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Nielsen: Co-Viewing Pilot Delivers a +4% Average Increase In Total Viewers For February’s Live Televised Events  Nielsen

When it comes to TV, the Force is with Star Wars fans

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When it comes to TV, the Force is with Star Wars fans  Nielsen