For years, B2B software companies obsessed over discoverability. Could buyers find their website? Could they rank in search? Could analysts, review sites, and influencers tell the right story? But a new challenge is emerging: Can AI buying agents find and understand your pricing?
By Lisa Singer and Beth Caplow For years, B2B software companies obsessed over discoverability. Could buyers find their website? Could they rank in search? Could analysts, review sites, and influencers tell the right story? But a new challenge is emerging: Can AI buying agents fi
Roseville, California just provided a case study in what happens when organizations confuse “AI-powered” with “AI-verified.” A Business Insider investigation found that Flock Safety’s AI license plate readers misread plates in 71% of the alerts sent to Roseville police over two y
The SVOD (streaming video on demand) industry is abuzz about Netflix’s engagement trends and declining viewership between first and second seasons. Why? Because it points to a bigger market question: What keeps streaming consumers engaged when their hit show isn’t on? While origi
Apple’s new Siri AI is one of the biggest threats to the bank-customer relationship since mobile banking, and most banks are about to underestimate it. Siri AI inserts itself not into the payment, as Apple Pay did, but into the relationship, where trust, growth, and primacy are w
Enterprise resource planning (ERP) vendors are rapidly packaging autonomous operations as the next “platform” mandate, but the real constraint on the rollout of autonomous operations will be enterprise control — whether technology leaders can verify agent actions, govern consumpt
The traditional performance marketing model assumes that marketers can influence buyers once they enter the market, but today’s B2B buyers often begin their search with strong preferences already in place. Intent signals frequently reveal existing demand rather than create it, ma
Visa announced its intent to acquire behavioral biometrics vendor BioCatch for $2.4 billion. BioCatch uses JavaScript on websites and its own SDKs built into mobile applications to continuously analyze signals including typing cadence, touchscreen gestures, mouse movements, hesit
Cost mandates usually trigger cuts. Our new case study describes how Patrick Newbold, CIO at the Centers for Medicare & Medicaid Services (CMS), spun a 2025 cost reduction mandate into a modernization opportunity. In doing so, he created a playbook that both public and private CI
Eighty-eight percent of B2B marketing organizations have adopted AI tools or developed their own, yet marketing leaders continue to report unclear AI strategy, difficulty measuring impact, data infrastructure challenges, and uncertainty about where AI should be applied. In other
The enterprise data lakehouse is evolving. Once designed primarily to consolidate data for analytics, today’s lakehouse has become the operational foundation for agentic AI, delivering the trusted, governed, and real-time data that intelligent agents require to reason and act. As
The enterprise data lakehouse is evolving. Once designed primarily to consolidate data for analytics, today’s lakehouse has become the operational foundation for agentic AI, delivering the trusted, governed, and real-time data that intelligent agents require to reason and act. As
Influencer Marketing Hub
From Algorithm Tenants to Data Landlords: How AI Infrastructure is Helping Creators Gain Platform Independence
The creator economy is evolving from a model where creators rent an algorithm to a model where they...
From Algorithm Tenants to Data Landlords
Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also reveals AI share of voice and what you should improve to be cited more by LLMs.
If you’re comparing Scrunch versus Peec AI, you need to know your buyers are already forming opinions about your brand in answer engines like ChatGPT, Perplexity, and Google AI Mode before they ever reach your website.
In today’s digital world, customers want to access support quickly via their preferred communication channel. In response, more companies are looking to deliver seamless, personalized support experiences via omnichannel customer service models.
CRM projects don’t fail at the technical level — they fail because the people expected to use the system never bought in, the training was too generic to stick, and nobody owned adoption after go-live. The result is a CRM that costs money to maintain but doesn’t deliver the pipel
Influencer Marketing Hub
The Ultimate B2B Outreach Workflow: From Finding Emails to Closing Leads
Most B2B outreach fails before it even starts. Not because the product is wrong or the pitch is...
The Ultimate B2B Outreach Workflow: From Finding Emails to Closing Leads
Nadica Na
Our latest obituaries also include the first American to scale Mount Everest, a frugal Fed chair, and a fashion cofounder tailor-made for her visionary role.
New AI-enabled tools have the potential to reshape how distributors price, source, negotiate, and manage assortments, with immediate financial and strategic impact.
As the United States celebrates 250 years, Americans share their aspirations for a better life, the barriers they face, and their priorities for expanding economic opportunity in a changing nation.