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Insights published on 2026-04-22

Updated 2026-10-19 11:43 UTC · RSS · Archive

2 articles from HubSpot.

AEO metrics every marketer should track in 2026

HubSpot ·

According to Adobe Express, 77% of Americans have used ChatGPT as a search tool. Although Google still owns a large share of traditional search, it’s becoming clearer that discovery no longer happens in a single place.

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

HubSpot ·

Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same research fou